The objective was to create the strategy of an experiential campaign for Buffalo Wings restaurant. This is how the mechanics of “Martes de Aleros” changed, creating an experience of living together through games, the concept “Batalla de Aleros”, is inspired by the combat of characters based on wings or medieval chunks made in 3D.
The campaign has a communicational strategy and has established execution phases, also, promotionals were generated for a better experience towards the client and to be able to promote through the characters the differentiating value of the brand, its sauces.
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